COVID-19 is the most hazardous pandemic of our time that has brought down the global economy like never before. As commuters have no choice but to work from home, there is a sudden drop in opportunities for transport companies, and limousine business is no exception. However, you can still strengthen your limo business in the face of the COVID-19 outbreak with a few smart moves.
Read on to know more about promoting your limousine business during an uncertain time like this one.
Build your online presence
With everyone being confined to their homes, strengthening your online presence is the greatest good you can do for your business. Reach your target audience through online channels like email and social media. This way, you can witness an improved response rate because your potential customers have plenty of time to read or listen to what you have to say. Highlight how you can be of service to them in relevance to the current situation.
Develop industry partnerships
Business partnerships are the gateway to improve opportunities and gain mutual benefits. Do market research on current transportation requirements and get in touch with relevant organizations to collaborate with them.
Where delivery services have found immediate demand, people working in banking, healthcare and certain government sectors continue looking for transport services. Partner with local businesses to open up more opportunities and support the community. This way you can generate more revenue while locating tasks for your resources.
Support your employees
Despite the pandemic, your chauffeurs are out there in the streets working for you. Through industry partnerships, i.e., nearby delivery and logistics businesses, you can share your workforce and help your employees in earning more during this pandemic.
Improve your relationship with them and win their confidence by letting them know that you are there watching over them. Distribute hand sanitizers and other essentials among your resources to help them keep away from infections. After all, a dedicated and loyal workforce is the trump to achieve business excellence.
Digitize your business
Build a customized suite to channelize and automate your business operations. With a digital solution, you are just a few clicks away from your customers, which is more than appropriate during unpredictable times. Additionally, you can keep track of your vehicles and monitor your resources while keeping them informed and allowing them to connect with selected contacts, including you, in case of an emergency.
Be socially responsible and let your customers know you care for them. Educate your target audience about COVID-19 through blogs and webinars and initiate fundraising programs to help the victims. This way, you can encourage the community to stay safe while creating brand awareness so that your potential customers contact you for their transportation needs during or after the pandemic.
Need a tailored digital solution to improve business prospects in the wake of the COVID-19 outbreak? Contact us at LiMobility.